TikTok Ad Library: Search Any Advertiser's TikTok Ads
Enter an advertiser name to search TikTok's ads library and see their recent ads: caption, creative, run dates, how many people saw each ad and the countries it targeted. No TikTok account or login needed. Free searches below return up to 5 ads. For every ad across many advertisers, use the bulk API.
Need every ad, impressions by country and full age and gender targeting? Bulk search →
What is in the TikTok ads library?
TikTok's Commercial Content Library publishes ads served in the EU and EEA, kept for one year. For each ad it discloses the creative and run dates, and for most ads the audience reached, the paying entity and the targeting. The bulk API searches it two ways:
- Advertiser: a list of advertiser names, each matched to that advertiser's own ads. An advertiser with no ads gets an explicit "no ads" answer.
- Keyword: free-text search across ad content and advertiser names, for every ad that mentions a product, a competitor or an offer.
Marketers use it for competitor teardowns and creative research, and agencies use the targeting data to see which ages, genders and countries a brand is buying.
What information does each result include?
The bulk API returns one row per ad with these fields. The free tool above shows the advertiser, caption, cover image, run dates, audience, call to action and countries from the same row.
| Field | What it contains |
|---|---|
| advertiserName | The advertiser account that ran the ad |
| caption / adFormat | The ad caption and whether it is a video or image |
| videoUrl / coverImageUrl | The creative video and cover image |
| firstShownDate / lastShownDate | When the ad ran |
| estimatedAudience | How many unique users saw the ad, as a band |
| callToAction / advertisingObjective | The CTA label and campaign objective |
| targeting | Countries, age bands, gender, audience size, languages and operating systems |
| totalImpressions / impressionsByCountry | Disclosed impression bands |
| sponsor / advertiserRegistryLocation | Who paid and where they are registered |
| adDetailUrl | A permalink to the ad in TikTok's library |
Need to search TikTok ads at scale?
The free tool above handles one advertiser at a time. For competitor monitoring across a whole market, the TikTok Ad Library Scraper on Apify searches many advertisers and keywords at once, filtered by country and date, and returns every ad with its full targeting and impressions by country, which you can export or pull through the API.
Search thousands of ads at $2.50 per 1,000Frequently asked questions
Is this TikTok ad library search free?
Yes. Searches on this page are free and return up to 5 ads per advertiser, with a small daily limit per visitor. Bulk searches run through the TikTok Ad Library Scraper on Apify at $2.50 per 1,000 ads, with targeting included at that price. Higher Apify plans pay less per ad.
Where does the data come from?
From TikTok's Commercial Content Library at library.tiktok.com, the public ad transparency library TikTok publishes for ads served in the EU and EEA. The search reads the same public data that powers the library's own website. It needs no TikTok account, cookies or API approval.
Why are some advertisers missing?
The library covers ads served in the EU and EEA over the last 12 months, which TikTok is required to publish. Ads shown only outside that region are not in the library. TikTok's search also matches names loosely, so use the name the advertiser has on TikTok; names with accents and symbols are the hardest to match.
What targeting data does TikTok disclose?
For each EU and EEA ad, TikTok discloses the countries it targeted, age bands, gender, the target audience size, languages and impressions by country, plus the call to action, the campaign objective and the paying entity. The free tool shows the audience, call to action and countries. The bulk API returns all of it.
Do the video and image links last?
TikTok serves creatives from signed links that expire after a short time, so download any video or cover image you want to keep soon after the search.
Is it legal to search TikTok's ad library?
The tool collects public advertising transparency data that TikTok is legally required to publish, with no personal accounts, logins or private data. You are responsible for how you use the results, including any GDPR obligations for how you store and process them.
How do I search TikTok ads in bulk?
Use the TikTok Ad Library Scraper on Apify at apify.com/jaybird/tiktok-ad-library-scraper. Add a list of advertisers or a keyword, scope it by country and date, and export the ads as JSON, CSV or Excel, or pull them through the Apify API. An advertiser with no ads gets its own row, so a competitor list shows who is and is not advertising.