Walmart UPC Lookup: Find the UPC and GTIN of Any Walmart Product
Paste a Walmart product link, enter an item ID, search by product name, or enter a UPC to find the product. Each result shows the UPC and GTIN with the price, rating and seller. Free lookups below return up to 5 products. For whole categories or thousands of items, use the bulk API.
Need UPCs for a whole category, price tracking or thousands of item IDs? Bulk lookup →
What can you do with Walmart UPCs?
- Match products across marketplaces: use the UPC or GTIN to find the same item on Amazon and other retailers.
- Price and rollback monitoring: track prices, was-prices and badges for a keyword or category.
- Competitor and assortment research: see what a brand, seller or category carries on Walmart.
- Catalogs and repricers: feed fresh Walmart data into a catalog, repricer or deal finder.
What information does each result include?
The bulk API returns one row per product with these fields. The free tool above shows the UPC, GTIN, title, image, price, rating and seller from the same row.
| Field | What it contains |
|---|---|
| itemId / url | Walmart's item ID and the product page |
| title / brand / model | The product name, brand and model |
| upc / gtin | The UPC and 14-digit GTIN (with details) |
| price / wasPrice / savings | The current price, the previous price and the saving |
| rating / reviewCount | Star rating and number of reviews |
| availability / seller / fulfillmentType | Stock, who sells it and how it ships |
| badge / isSponsored | Rollback, clearance and sponsored flags |
| category / productType | Walmart's category and product type |
| description / images | The full description and gallery (with details) |
Need UPCs for thousands of Walmart products?
The free tool above returns 5 products per lookup. The Walmart Search & Product Scraper on Apify runs many searches, category pages and item IDs at once, sorts and filters by price, and adds the UPC, GTIN, model, description and images to every item, which you can export or pull through the API.
Scrape Walmart from $2.50 per 1,000 itemsFrequently asked questions
Is this Walmart UPC lookup free?
Yes. Lookups on this page are free and return up to 5 products, each with its UPC, with a small daily limit per visitor. Bulk runs go through the Walmart Search & Product Scraper on Apify at $2.50 per 1,000 search results, or $6 per 1,000 items with UPC, GTIN and product details. You're charged only for items saved.
How do I find the UPC of a Walmart product?
Paste the product link from walmart.com, or enter its item ID: the number at the end of the link, after /ip/. The lookup opens the product page and returns its UPC and 14-digit GTIN. You can also search by product name and get the UPC of each of the top 5 matches.
Can I look up a product by its UPC?
Yes. Enter a 12-digit UPC, or a 13-digit EAN or 14-digit GTIN, and the tool searches Walmart for it. A product whose UPC or GTIN matches is listed first and marked as a match. When Walmart's search finds no product for the number, try the product name.
Why do some products have no UPC?
The UPC comes from each product's page on Walmart.com, and a few listings leave it out. In testing, 47 of 50 detailed products had one. The tool shows the Walmart item ID for products without a UPC.
Where does the data come from?
From Walmart.com's public search, category and product pages. Prices are the default online price for the US; store pickup prices and inventory are not included. Use the data in line with Walmart's terms and the laws that apply to you.
How do I look up UPCs in bulk?
Use the Walmart Search & Product Scraper on Apify at apify.com/jaybird/walmart-search-scraper. Add search terms, category links, product links or item IDs, turn on UPC and product details, and export the results as JSON, CSV or Excel, or pull them through the Apify API to match Walmart items to Amazon and other retailers.